Upcoming Event - Thursday, February 11, 2010
**NEW LOCATION** |
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Translating Web Intelligence into Business Value
Speaker:
Jim Sterne
Chairman, Web Analytics Association and Founder and Chairman, Emetrics Summit
Keynote Summary:
We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.
Speaker's Bio:
Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the Emetrics Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Get the analytics edge – enter to win $675.00 of web analytics learning!
| Date: |
Thursday, February 11, 2010 |
| Time: |
11:30 a.m.– Registration/networking
lunch
12:30 p.m. - 1:30 p.m. – Presentation |
| Place: |
**NEW LOCATION**
Centennial Ballroom
Travelodge Ottawa Hotel & Conference Centre
1376 Carling Avenue |
| Cost: |
Early Registration (received by OCRI no later than
5:00 p.m. on Tuesday February 9, 2010)
$40.00 - OCRI Members/WAA Members (plus 5% GST)
$80.00 - Non-members (plus 5% GST)
$15.00 - Students (plus 5% GST)
Late and On-Site Registration (received by OCRI
after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 - OCRI Members/WAA Members (plus 5% GST)
$90.00 - Non-members (plus 5% GST)
$25.00 - Students (plus 5% GST)
Event pre-registration closes February 10th
at 5:00 p.m.
On-site registrations are welcome.
*Online registration must be made by credit card
Become
an OCRI Member today!
|
Cancellation Policy:
Only cancellations received in writing by fax/email
two working days prior to the event date will be refunded,
less 10%.
Register
Online
Online registration must be made by credit card
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This month's feature sponsor:
Next Zone5ive event: March 11, 2010
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