Marketing Resources

General

• Marketing Profs
• Marketing Sherpa
• The Canadian Marketing Association - The latest marketing information globally and within the Canadian context. Click the links below to access these resources:
  o Branding
  o Contact Centre
  o CRM
  o Direct Mail
  o E-Marketing
  o Integrated Marketing Communications
  o Market Research
  o General Marketing/Other
• Marketing Canada - The official journal of the Canadian Institute of Marketing
• Marketing Magazine - Canada's national weekly publication dedicated to the businesses of marketing, advertising and media
• Strategy Magazine - Canadian strategic marketing resource

Branding

• Report: Canadian Marketing Association 2004 Brand Metrics Study
• Brand Channel
• World Advertising Research Center
• What brand are you?

Customer Experience and Branding

• Customer Passion LLP
• Customer Experience CrossRoads

Channel Management

• CRN
• VAR Business
• Channel Insider
• Channels Handbook from Channelcorp
• Channel Management Software - BlueRoads

Internet Marketing

• Clickz Internet Marketing Solutions for Marketers
• Ontario Media Development Corporation (OMDC)

Marketing Strategy

• Crossing the Chasm
• Book: Winning Market Leadership

Public/Analyst/Investor Relations

Public Relations

• Sam Whitmore’s Media Survey
• The State of the News Media
• Publicity Campaigns: How Many Hours…How Many Months?

Analyst Relations

• Knowledge Capital Group (KCG)
• Lighthouse AR
• Analyst Views
• Analyst Strategy Group (formerly SageCircle)
• Tekrati – the Industry Analyst Reporter
• Analyst Spotlight with Barbara French and Sam Whitmore

Investor Relations

• National Investor Relations Institute (NIRI)
• Investor Relations Netsource
• Canadian Investor Relations Institute (CIRI)

Research

• Trade-offs in Business-to-Business Research: Selecting the Right Sample Size
• Selecting the Right Sample Size

Sales & Lead Generation

• Viewpoint: The Bang for Your Marketing Buck
• Resource Guide: 73 Solutions to Direct Marketers’ Five Biggest Problems
• Case Study: Beyond the Invisible found a 225 percent ROI with Google AdWords
• Direct Impact Marketing Inc.

Tips and Tools

Our Tips & Tools section is designed to help make it easier for you to succeed as a marketing professional. Here, you'll find tips from experts, downloadable tools such as a marketing plan template, 3-year cash flow projections template, links to online tools and more.

Business and Marketing Plans

• Interactive Business Planner: The IBP uses the capabilities of the Internet to assist entrepreneurs prepare a 3-year business plan for their new or existing business y Canada Business Service Centres, Government of Canada (Hotlink)
• Marketing Plan Template: Use this document template to create a high-level marketing strategy for the company and/or product line y Betty Moore, Ignition Point (288KB MS Word File)
• Online Small Business Workshop: A step-by-step program designed to help develop your business idea, start a new venture, or improve an existing business. Includes marketing modules y Canada Business Service Centres, Government of Canada (Hotlink)

Cash Flow

• 3-Year Cash Flow Projections Template: Forecast revenues and expenses to see if your product’s margins and volumes will support a profitable company. Invaluable for startups too by Betty Moore, Ignition Point (5.3MB Excel File)

Growth Framework

• Growth Framework: This tool provides a framework to discuss the various growth options available to a company. It is useful to align a management team around a common language for discussing growth options y Wendy Kennedy (Hotlink)
• A Framework for Growth in High Tech Companies: This white paper proposes how the senior executive team can be structured for success, provides job descriptions and success factors for each key role, and explains how the team interacts. Includes job description for VP Marketing by Betty Moore, Ignition Point (288KB MS Word File)
• Marketing Wisdom 2004: 99 marketers and agencies share real-life tips by the Readers of Makerting Sherpa (408KB PDF)

Marketing Templates

• Low-cost access to dozens of online marketing tools and templates: Myworktools.com offers a broad range of tools and templates for all disciplines of your company. Tools such as marketing plan templates, product launch primers and product development plans can be downloaded in minutes for ultra-low cost. y Myworktools.com (Hotlink)
• Creative Brief Template: This template will help you prepare a written brief for your creative teams. Excellent tool to get executive buy-in before initiating marketing programs. by Betty Moore, Ignition Point (160KB MS Word File)

Meeting Planner Checklist

• Meeting Facility Planner: A quick reference checklist when planning a small or medium-sized meeting at a hotel or conference facility by Betty Moore, Ignition Point (96KB MS Word File)