2009/10 Schedule:
October 8, 2009
November 12, 2009
December 10, 2009
January 14, 2010
February 11, 2010
March 11, 2010
April 15, 2010
May 13, 2010
June 10, 2010
* Please note that Zone5ive will take place at the Travelodge
Hotel - 1376 Carling Avenue for the rest of the season.
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Resources
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Presentation Archive
For More Information
Kathy Mahoney,
Vice President,
Membership & Corporate Programs
613-828-6274 ext. 260
kmahoney@ocri.ca
For Registration Information
Tanya Calvo
Conference Administrator
613-828-6274 ext. 224
Fax: 613-726-3444
tcalvo@ocri.ca
For Sponsorship Information
Walter Noble
Membership/Sponsorship
613-828-6274 ext. 275
wnoble@ocri.ca
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Past Presentations
| DATE |
TOPIC / PRESENTER |
| Feb. 10 |
Translating Web Intelligence into Business Value
» Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman, Emetrics Summit
|
| Jan. 10 |
It's not demand gen or lead gen... it's the two working together
» John Blackmore, Internet Marketing and Content Team Leader, Cognos
» Scott Thorburn, Senior Manager in Demand Programs, IBM |
| Oct. 09 |
Must Have Social Media Tools To Engage Your Customers
» Natasha D'Souza - Founder, Virtual EyeSee |
| June 09 |
50 Ideas on Using Twitter and LinkedIn for Business
» Kelly Rusk, Manager of Marketing and Communities, MediaMiser Ltd.
» Scott Lake, Founder, ThinkSM and SWIX
» Luc Levesque, Founder, TravelPod.com
|
| Mar. 09 |
From the Outside: Marketing and Branding
» Dennis Van Staalduinen, Brandvelope / Bluedrop / CoursePark
From the Inside: Design and Branding
» Mike McGuire,
Managing Partner, Wingspan Design |
| Feb. 09 |
Webinars - Your Low Cost Communication Engine
» Sydney Sloan, Adobe Systems
» Alistair Lee, Adobe Systems |
| Nov. 08 |
Email Marketing: Getting Beyond "Set it and Forget it"
Panelists
» Peter Lloyd, Senior Manager-Marketing, TELUS
» Peter Macdonald, Direct to Customer Marketing Manager, Magmic Games
Moderator
» Carolyn Gardner, Director of Customer Experience, Sitebrand Inc. |
| Sept. 08 |
Making Social Media Work For You
» Alec Saunders, CEO,
Iotum Corporation |
| June 08 |
Surviving, Thriving and Energizing: Maximizing your B2B Marketing Career for Success
Opening Video (YouTube) |
| Apr. 08 |
When Marketing Talks, Will Money Listen? Keeping the CFO on (Marketing's) Side
» Joanne McNeish,
Doctoral Candidate/Part-time Professor,
Sprott School of Business,
Carleton University |
| Mar. 08 |
Getting Web Results
» John Blackmore,
Director, Web Marketing & Content, Cognos |
| Feb. 08 |
Improving Your Web Marketing
» Chris Biber, President & CEO, SearchingWorks |
| Dec. 07 |
Managing Reputation from the Trenches
» Michael Salter, Director, Investor Relations and Corporate Communications, MOSAID Technologies Incorporated
Getting (and measuring) PR exposure
» Adrian Salamunovic,
Co-founder, dna11
Establishing a reputation
» Francis Moran, inmedia |
| Oct. 07 |
Filling the Pipeline
» George McTaggart, Vice President, Marketing, Third Brigade
» Mark Emond, Senior Manager, Global Advertising & Marketing Programs, Cognos |
| Sept. 07 |
Demand Creation:
Performance Benchmarks and Technological Best Practices
» John Neeson,
Managing Director,
Co-Founder,
SiriusDecisions |
| June 07 |
Marketing 2.0 - Combining Technologies for Better Results
» Gwen Avery,
Director of Marketing Communications,
Meriton Networks |
| May 07 |
Summertime and the Marketing's Not Easy
» Eric Nitschke, Launch International
» Jim Wentzell, Marshall Fenn Communications
» Veronica Engelberts, Vector Media |
| Mar. 07 |
The Secrets to a great product launch
» Jordan Chrysafidis,
Vice President,
Business and Marketing Officer,
Microsoft Canada |
| Feb. 07 |
Painting Zebra’s The Art of Finding Your Own Stripes
» Allan Zander,
VP Sales & Marketing,
Sciemetric Instruments Inc. |
| Jan. 07 |
Following
the Money
» Andy Church, Vice President of
Marketing & Alliances, Liquid Computing |
| Dec. 06 |
LeadGen
Tools you should consider
» Robert Lesser, Direct Impact Marketing Inc. |
| Oct. 06 |
Go
to the Dark Side: Get Some Sales DNA
» Susan Englehutt,
Technology Marketer, Sales Process Consultant |
| June 06 |
Lies,
Damn Lies & Web Analytics
» Steve Adams,
VP Marketing, Protus IP Solutions |
| May 06 |
The
Wild, Wild East: Marketing in China
» Jenn Markey, VP Marketing, Semiconductor Insights |
| Dec. 05 |
Measure
Twice, Cut Once: Measuring the Returns on Marketing
» Chris
Sullivan, Vice President, IDC Canada |
| Nov. 05 |
Web
2.0: The geeks lead the way (again) to the online marketing spoils
» Nathan Rudyk, President, market2world communications
inc. |
| Oct. 05 |
20
Guerilla Marketing Ideas You Can Use Today
» Shelley Harrison, Founder & CEO, Launch
Pad Inc. |
| June 05 |
Destination
Consumer or Enterprise: Making the shift from product to solution-based
marketing
» Sydney Sloan, Group Manager, Enterprise Product
Marketing, Adobe Systems |
| April 05 |
One
to One Business: Best Practices in Canadian Direct Marketing
» Hélène Blanchette, National Industry
& Marketing Manager in Canada, Graphic Arts Division, Xerox Canada and
Vice-President, AMR (Direct Marketing Association) in Montreal |
| Feb. 05 |
From
Zero To Hero - How To Create Market Leadership
» Joe
Aragona, Director of Marketing, BelAir Networks |
| Jan. 05 |
Dancing
with Elephants - How to Create Strategic Partnerships that Work
» Nick Quain, President, CellWand Communications
Inc. |
| Dec. 04 |
Built
to Last or Built to Flip? Marketing for Success in M&A's
»
Andrew Jackson, VP Marketing, FreeBalance |
| Nov. 04 |
Googling
for Profit
» Chris Biber, Director of Marketing,
Pronexus Inc. |
| Oct. 04 |
Lessons
from the Giants
» Scott Rabschnuk,Senior
Vice President and Group Account Director, Hill, Holliday, Connors, Cosmopulos
Advertising |
| June 04 |
Turn
Marketing Speak Into Business Action
» Alan Rottenberg,
Grebnettor Inc. |
| May 04 |
How
to build a Focused Yet Flexible Marketing Plan: Getting Your Organization
"Marketing Ready"
» Jan Kaminski,
President and CEO, Ionalytics |
| April 04 |
Is
Your Pricing in Sync with Your Business?
» Mike Manson |
| March 04 |
The
Impact of Privacy Legislation on Marketing
» Amanda
Maltby, Canadian Marketing Association |
| March 04 |
Privacy
& Marketing
» Michael Power, Gowlings
Lafleur Henderson |
| Feb. 04 |
Integrating
Sales, Marketing and Business Development
» Andrea
Baptiste, President and CEO, Atreus Systems Inc. |
| Jan. 04 |
Maximizing
Revenue Through Relationship Marketing
» Andrew Pery,
CMO and Senior VP of Marketing, Hummingbird Ltd. |
| Dec. 03 |
Practical
On-line Branding
» Lynda Partner, Founder
and CEO, Partners Inc. |
| Nov. 03 |
Shifting
Gears - Taking it to the Next Level
» Peter Eddison,
President and CEO, Autoskill International Inc., and Founding Partner, Reid
Eddison Inc. |
| Oct. 03 |
How
to Implement Successful PR in Europe
» Guy Forster,
Founder, UK-based TKO Marketing Consultants |
| Sept. 03 |
Strategies
for Picking and Winning Big Market Opportunities
» Ron
Zambonini, CEO, Cognos |
| May 03 |
Better
Living Through Partners
» Greg Singleton,
VP, International & Channel Sales |
| April 03 |
High
Tech Marketing Under Siege? A President's Perspective
» Mike
Gassewitz, President, Meriton Networks |
| March 03 |
Moving
Up When Everything is Down
» Mike Maris,
Vice President, Marketing, webplan |
| Feb. 03 |
Developing
and Implementing a Channel Strategy at Nokia
» Karen
Diguer, Direcyor Marketing, Nokia |
| Dec. 02 |
Face-2-Face
Marketing
» Steve Adams, VP Marketing, Spotwave
Wireless |
| Nov. 02 |
Generating
Leads and Sales in Tough Times
» Pavla Selepova, GotMarketing
Lead
Generation
» Lynn Bereza, Hewson Bridge & Smith
Lead
Generation Programs
» Mark Emond, Cognos |
| Oct. 02 |
Technology
Marketing Scorecard
» Rob Woyzbun, The |
Marketing | Works |
| April 02 |
Your
Enemies Can Be Your Allies
» Geoff Smith,
Vice President, Business Development, Mitel Networks |
| March 02 |
Marketing
and VC Money: Creating The Ultimate Demand
» Neal
Hill, Managing Director,Venture Investment Management Company LLC |
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