2009/10 Schedule:
October 8, 2009
November 12, 2009
December 10, 2009
January 14, 2010
February 11, 2010
March 11, 2010
April 15, 2010
May 13, 2010
June 10, 2010
* Please note that Zone5ive will take place at the Travelodge
Hotel - 1376 Carling Avenue for the rest of the season.
Save 15-25% with OCRI Event Tickets
Marketing
Resources
 Tips and
Tools
Event
Location and Directions
Ask a Question
Do you have a question for one of our upcoming speakers? If chosen,
the question will be answered during the Q&A.
Presentation Archive
For More Information
Kathy Mahoney,
Vice President,
Membership & Corporate Programs
613-828-6274 ext. 260
kmahoney@ocri.ca
For Registration Information
Tanya Calvo
Conference Administrator
613-828-6274 ext. 224
Fax: 613-726-3444
tcalvo@ocri.ca
For Sponsorship Information
Walter Noble
Membership/Sponsorship
613-828-6274 ext. 275
wnoble@ocri.ca
|
|
Upcoming Event - Thursday, February 11, 2010
**NEW LOCATION**
Translating Web Intelligence into Business Value
Speaker:
Jim Sterne
Chairman, Web Analytics Association and Founder and Chairman, Emetrics Summit
Keynote Summary:
We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.
More
Info | Register
Online | Add
to your Outlook*
Online registration must be made by credit card
|
How Does Your Marketing Measure Up?
Join us for a series of concise and valuable strategy sessions that provide great ideas and usable tactics that you can take away and use to help you manage and measure your company’s marketing and communications programs. OCRI Zone5ive offers events and a web portal that are managed with community input from people who are passionate about the field of marketing.
To develop the year’s program, we consult with members and advisors to help us measure our own Zone5ive campaign, identify who’s looking for what tools and the best way to get the message out. We found that our members are looking for the same things we are…measurable, successful tricks of the trade that deliver results and get to the right audience at the right time.
When Do We Meet?
Zone5ive congregates regularly each month except during
the summer period. The home base for OCRI Zone5ive is
at Travelodge Hotel Ottawa and Conference Centre. The tightly adhered
to program offers a one hour period for lunch and networking
between 11:30 and 12:30. The presentations, including
questions and answers, occur during the next hour with
a guarantee that participants will be able to leave
for other business at 1:30 sharp.
2009-2010 Program Committee Members
Chris Biber, Searchingworks (Chair); Mark Emond, IBM; Gillian Brouse; Nicole Gibson, Privasoft; Kelly Kubrick, Online Authority; Peter Lloyd; Corien Kershey, Magnitude Partners; Judson Rasmussen, bv02 inc.; Kathy Mahoney, OCRI; and Kim Cunningham, OCRI
|
|
|
