So
you've decided to go global: Lessons learned from a 30 year old start-up
Steve Spooner
Chief Financial Officer
Mitel
For many tech companies, the markets in which they operate in are global
in scope. The temptation to go global faces many companies, given the
desire to enter new markets in hopes of fueling growth and market share
leadership. However, the go global decision can be a make or break one
for the company.
So what are the factors that need to be considered in the decision to
go global? How do you ensure that you've thought through all the implications
of setting up shop in a new geography, with different languages, time
zones, cultures, channels, technology standards and potentially, a new
set of competitors? How do you choose your go to market model? What are
some of the operational issues you will face? Steve Spooner will provide:
answers to these questions; discuss his lessons learned from his experience
at Mitel; as well as, other international companies with which he has
worked.
Global
trends in manufacturing
Jayson Myers
Senior Vice President and Chief Economist
Canadian Manufacturers & Exporters (CME)
There is a worldwide revolution occurring in the business of manufacturing.
Canadian manufacturing is undergoing extensive change in response to the
challenges that manufacturers face in global markets. But, Canadian companies
are not alone. The emergence of new market opportunities and disruptive
low-cost competition, the rapid development of new technological capabilities,
more demanding customers, a more demanding public, and intense bottom-line
pressures are changing the nature of manufacturing around the world.
Business strategies are changing. Industry leaders readily acknowledge
that their goal must be to succeed in a global economy in which trade
and investment, communication networks and business organizations, industrial
and financial markets, competitive challenges and opportunities extend
around the world. Manufacturers are entering new markets and striving
to meet new and changing customer needs. They are outsourcing more components
and services to suppliers around the world. Production processes are using
the latest in automated technologies. Manufacturers are restructuring
their internal operating and information systems and re-engineering production
processes to eliminate waste and lower costs. And, they are changing the
nature of their organizations by partnering with other companies in complex
supply chains and business networks that now extend globally. Even more
changes are to come as businesses respond to the globalization of industrial
markets, production systems, supply networks, and competition.
Relationships driving
globalization
Constantin Loudiadis
Senior Vice-President,
TKC Global Solutions
Globalization ties together the lives and livelihoods of people everywhere.
Some company leaders are more oriented towards local markets, while others
are more oriented towards foreign markets. Constantin will describe the
relationships which leaders of companies oriented toward foreign markets
must establish to be successful. He will use examples from his vast professional
experience to highlight the key points of his talk.
A
pragmatist's view of globalization
Allan Martel
President,
Intelligent Manufacturing Systems Canada
Allan will discuss three case studies each touching on important aspects
of globalization. CANEUS is an international network focused on the commercialization
of proven concepts in the micro and nano technology areas for the aerospace
sector. With Canadian, U.S., EU and Japanese partners, CANEUS is truly
a global network.
The Intelligent Manufacturing Systems program is an international R&D
effort focused on advanced manufacturing technologies. Industry-led and
driven, IMS provides excellent opportunities for Canadian small- and mid-size
companies to establish relationships with MNEs from Japan, Korea, Australia,
USA, Switzerland and Europe.
Allan will describe his recent work with three Canadian SMEs operating
in different sectors, linking them to: Samsung; Shimizu and Toshiba; and
Hitachi.
Globalization,
corruption, and procurement fraud
Ian Lee
Assistant Professor,
Carleton University
Globalization has
driven many more Canadian and American firms to enter the developing world
or economies in transition. Concurrently, ever more powerful communications
and search technologies have increased the ability to scrutinize firms
wherever they do business. Governments and NGOs such as the U.S. Government,
OECD, World Bank, CIPE, Transparency International, the blogs and the
mainstream media have focused increasing attention on the issue of corruption,
kickbacks and contract and procurement fraud. This presentation will focus
on concrete business strategies to deal with the pressures to remunerate
decision makers to obtain business abroad.
The
sustainable software imperative
Dave Thomas
Chairman,
Bedarra, Bedarra Research Labs, Online-Learning.com, and Xia Systems
Software and Knowledge industries are no longer safe from the competitive
threats, which have ravaged the manufacturing industries for the past
decades. The Internet, open source and common platforms have accelerated
the transfer of knowledge globally. Silicon Valley increasingly houses
exec-only start-ups where only the business management and sales resides
in America. Made in Japan was a poor taste remark in 1958, it was a mark
of excellence in 1968. The same has now happened with Korea and is grudgingly
being accepted for software developed in India, Eastern Europe and China.
We continue to hear Canadian rhetoric about our excellent software talent
ignoring the quality and quantity of global talent. Our industrial research
strategy encourages short-term low risk R&D (largely just expensive
blue collar programming) that provides little global differential at a
higher price often in more time. We need to substantially improve our
productivity, and quality through better discipline, practices and tools.
In parallel we need have a much better understanding of the customers
business and how we bring value through software. The only substantive
opportunity is innovating in the business value chain combined with automation
just as our colleagues in manufacturing have learned before us.
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